At MORE, we create “MORE” happiness.

Quality and price is a very hard equation to match up with. Our mission is to offer high quality product with a very convenient price for different class of consumers and service after sales, which made us lead an edge on the market.


Our vision for MORE:

  • Creating diversified product portfolio and taking our portfolio from 60 to 100 items including some of the big range as the (TV - Air Condition – Microwaves - Cookers - Beauty and Health products).
  • Expanding Supply-Chain network to reach Product availability throughout the year and match up the market growth by enhancing our supply-Chain process.
  • Focusing in technology and digitalization.
  • Focus on gaining market share by being available in all the offline and online stores also in the key accounts.
  • Brand awareness.
  • Utilize company structure and efficient operation.
  • Cooperate with tech companies to use their services in delivering our products to who they need it so we reach more potential customers and reduce the missing opportunities.
  • We are looking forward to work on different learning programs to develop our team to be ready for our expansion plan.
  • Localize manufacturing.
  • Reach customer satisfaction in terms of matching their needs by maintaining top product quality along with most convenient prices while providing all the home appliances range which will make our clients life easier by using our products and expanding this model reaching across all Africa.
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